For those who are definite about desiring to promote their website on the Internet, using the medium of forums is a good option. Most forums are free and easy to join and require no additional demands other than time and Internet access. Since a number of people from all walks of life access and use forums, it is an ideal tool for advertising one’s online presence.

Forums thus serve as social networking centers, where information is exchanged and topics discussed on a number of different issues. It would pay off handsomely if one chooses to advertise his product in a related subject. For example if one has a discussion thread on the topic of dating difficulties, then one could advertise a book on how to attract the opposite sex on that forum. This would increase the chances of his website noticed and becoming popularized.

Many new people these days are choosing to join forums where they can make comments, exchange information and advertise their products or services. However it should be remembered that there should be a logical presentation of ideas and advertisements otherwise the readers tend to dismiss it like spam or a marketing gimmick. Some webmasters and moderators choose to remove and restrict such advertising efforts. You will need to put your point across in an unhurried and logical manner, such that your product or service is seen as meeting a need that is particularly relevant to that discussion thread or problem.  Only then will it be accepted.

If your message sounds over eager, desperate or blatantly hard sell, it is bound to offend both reader and moderator sensibilities, leading to a large possibility of your membership being cancelled and your website being placed under spamming restrictions.

The best route to follow is understated, infrequent messages quietly promoting your product in an inoffensive manner. You can even direct the readers to your website for further information, if they are interested. In this way only the ones that need your product or service will go there. In this way by targeting the right kind of forums or discussion topics, you can get access to a targeted niche market and promote your product or service to just the right segment.

You should also have a feedback section on your website or respond to queries and comments made by readers via the forum on a regular basis and in an intelligent manner. The way you respond should convince them about the genuineness of your product or service so that they are inclined to visit your website and try it.

In this way you can be assured of a continuing customer base and positive customer testimonials will also help increase your reputation and popularity in the market.

To use forum marketing through the Internet, you have to join a forum and begin by adding posts to the discussions. It is better to do this where the discussion or thread is in some way connected to your product or service. Then you can in the course of discussion post a link to your product while extolling its benefits. It is best not to overdo the same as it will be regarded as spamming. Some webmasters and moderators remove all such posts so your efforts will go to waste. However, if you state your point logically and advertise your wares quietly and without fanfare, it may be allowed to remain on the website.

Another method you can use is to create your own signature file, in which you can hyperlink a keyword phrase back to your website. Readers clicking on the linked words tend to get directed to your site. This is also more ethical as it is a visible choice of the readers.

It is important to remember that when you make a forum or blog post you may be helping out someone. This is a great feeling and especially if the product or service is really good and genuine, it will improve someone’s life for the better. It also takes away the negative feeling of just having to push the marketing effort.

You can learn a lot for free. Obviously people on a forum have a host of different problems and difficulties. Some are looking for solutions while others provide the solutions. When such stories or incidents are exchanged they can add to the knowledge and experience base of others, enlightening them on different ways to deal with a problem or even related problems. It’s a great way to increase your knowledge.

Forums can be a targeted source of free advertising. When relevant people read your posts, view your signature profile and click on the link for your website, they may have a need for your product or service and thus contribute to more sales revenue.

Being regular and consistent in SEO and marketing efforts pays off. You can post articles, press releases, links, comments, get credit for back links by search engines etc. all in the course of a day’s work. Any and all of these can serve to increase your rankings and put you higher up on the search engine result pages in Google, Bing, Yahoo and others. Regular review and analysis of rankings is very necessary to maintain your competitive edge.

The majority of people living normal lives are more probably the members of various forums, blogs or discussion groups. Each of us has our favorite topics that we are passionate about and can even have a reputation as a resident expert. Forum marketing can make your online business get noticed. Contrary to the popular opinion that forum users are commonplace and rather confused individuals seeking answers to life’s problems, research has found that forum users are by and large tech and net-savvy. Further, many of them like trying new products and purchasing things online. In fact some forum members can also be paid to give advice to others as they are often regarded as authorities in the topics discussed in the forum.

Using a forum for SEO marketing can help make a good impression in front of a knowledgeable and influential audience. If your product or service is good enough it will also become popular in a very short time.

The following are some pointers leading to a good SEO marketing strategy via the use of forums:

It is wise to remember that not all forums host the people you want to communicate with. It is better to choose a set of 5 to10 forums and concentrate your efforts on these. These forums should have at least 10,000 posts from at least 1,000 members. There should also be at least 10 to15 new posts every day.

It is best to avoid forums which are hosted by your direct competitors. The same goes for those which attract lots of spam.

It is best to create your forum accounts as soon as possible. This will help because seniority is given a lot of importance in almost all online forums.  Some forums even make you wait a few days before allowing you to post for the first time.

While signing up, forum administrators invariably ask you to agree to their user agreements and posting guidelines. It is better to read these documents carefully rather than treat them as just a lot of legal jargon.

They can affect your membership and even your legal liability. Some of the important things to look for are:

• Will you be allowed to include links in your posts?
• Will you be allowed to promote your business in any manner?
• Will you be allowed to use commercial messages in your signature?
• Will you be allowed to contact other members for business purposes on the forum?
• Will there be any restrictions on privileges for new members?

Your user name is the first thing that will attract attention. It is wise to pick one that is memorable, yet simple and which can be easily pronounced. You can even use your real name and/ or the name of your firm. Do not use random combinations of letters and numbers that do not make sense to anyone but you.

It is best to create a profile that will help you establish credibility both for yourself and your firm. In it, set up a description of your expertise and experience. Sometimes personal information can help warm you to others, but it is good not to venture into topics that can alienate anyone, like religion, race or political affiliation.

When you begin to treat forum marketing as an integral part of your long-term strategy, it will definitely pay off.

I am an independent freelance Web Designer and Content Management (CMS) Developer in Karachi (Pakistan). I am a expert in Joomla, WordPress, Drupal and OSCommerce development based in Karachi Pakistan, with over 5 years experience in website design and development. I specialize in developing clean, standard compliant websites developed (SEO Friendly Websites) using open source technology. I have extensive experience designing and developing websites based on Joomla, WordPress, Drupal, OSCommerce. Apart from custom Joomla solutions, I also develop Flash based websites. My websites are developed using open-source CMS Joomla or WordPress.

If you are looking for a Freelance web designer to create an appealing, professional looking website, then you have come to the right place. I have been dealing with clients from all over the world like UK, Canada, USA, Dubai, Norway Hong Kong and their satisfaction was mostly based on the fact that I am a responsible, precise and creative freelance web designer.

Welcome to Nadir Punjani’s Website! Being an SEO Expert, Search Engine optimizer Internet Marketing Strategist and SEO Trainer, I have an extensive experience in the field of SEO/SEM and Internet Marketing strategies. Through my efforts I have been able to achieve high rankings for myself and my clients in many of the major search engines such as Yahoo, MSN and Google. During my practice I have trained many successful SEO experts and have always implemented white-hat SEO-methods.

I firmly believe that search engine optimization should be undertaken hand in hand with the education of both the online community and my clients. I am not inclined to hide or retain my secrets, rather sharing my SEO knowledge is something that I am proud of and it is my conviction that the best way to establish new positive SEO relationships is through proof of knowledge and demonstrated understanding of complex algorithmic functions.

The main idea behind my personal website is to provide the SEO/SEM community with all information about SEO and Internet marketing from an SEO expert. On my website you will find a number of SEO articles, and links that can provide you with the latest information in this field. I have a lot of experience in market research, search engine optimization (SEO), internet marketing and Content Management Systems like Joomla, WordPress, Drupal etc.

For the last 5 years, I am working in the field of SEO and Web Designing from Karachi (Pakistan). I have also good experience in Content Management System (CMS designing. Currently I am working as SEO consultant and SEO Experts for several companies.
Currently living in Karachi and working in the field of Internet Marketing and SEO, I have been working in this area from 5 years. My background in Internet Marketing began when I first started working on my own company website Web Art Pakistan with my Partner Mr. Junaid Ashraf.

So for example, we can start in shopping and then you will find most things product based, and then you can shop by category, so we if had something to do, let is  say in the gourmet foods market, and along the principle of piggybacking, letting other people do the work for us, and just not trying to reinvent the wheel, obviously Google spent thousands and thousands of hours and a lot of money to hire people to build a directory for the web, and so part of building the directory for the web is coming up with all these relevant categories, that categories all different types of information for different things, and so you come in here, if we were doing gourmet foods, and we saw all kinds of things on the web with some gourmet food store, here are a bunch of main category names.

It may even contain things that we don not even sell, but we can get some good keywords, and do some backdoor type things with those keywords, so as you can see, this is where you can get some good data, and of course if you drill into any one of these, you can typically just poke around and see other names, like the names of different coffee names or tea names in this example, different types of herbs, different product names. Here is a model name for some tea maker, so you can just get all kinds of ideas that your normal keyword research won’t even come up with. So using a web directory is very powerful to be able to come up with core concepts.

It’s also a great way to find that level above you like we talked about, or parallel levels in the same area, because you are in a directory. You go up one set of topics and you can find that, so DMOS, same thing. You can come in here, let is say we sold something, and again, we will just go with food. I know we’ve been doing gardening, but we will just go food real quick, and so here’s a bunch of things.

If we were doing organic food, not only can we find competitors this way, but you could just scan this real quick and see some different keywords that maybe we did not think about. You could copy and paste the URL to this page itself and submit it into that Google suggestion tool, and do the synonyms, and check website content instead of descriptive words and phrases. I showed you where you could tell Google to find things on your own page or other people’s pages, and then this page could create a whole bunch of other ideas and keywords, so it’s almost like an endless flow of keyword concepts and keyword ideas, sousing web directories is just a great way to be able to find parallel markets and find other topics that maybe you didn’t even think about, so you will want to

Use some web directories like this is dmos.org, as well as use Yahoo, and if you have any directory that is related to your industry, you will want to use that as well. It is a great place to find keywords.

It can help you tweak your marketing so you can do a better job at selling to those people, it can help you come up with product ideas to fulfill or solve a certain problem that they have that maybe no one else is currently solving in the market, or you can also find out about certain products and services that your market is raving about, that they’re fans of, you know, certain companies and certain things that those companies do that these people are really, really pleased with, and then they can give you great ideas to improve or tweak your own marketing or the way that you handle customer support or anything else. So there’s a gold mine of data to be found in discussion forums and by looking at just the conversations that your market is having with other people that are interested in the same types of things related to your market.

So we are here at Google and we’re just going to do some simple searches. So the first thing we just kind of want to look for is to see if there is any discussion forums related to our market. So using “web hosting” example, I will just do a simple search for – and by the way, I could do a search for web hosting forums. In fact, let me do that search first to show you something. So I will type “Web hosting Forum,” you could also type “web hosting Discussion Forum,” or “web hosting Message Board,” those are some just variations of what they call online forums, but I am going to type in “web hosting forum” and I am going to do a Google search. Let is see, up comes “hosting Web – The Internet’s Hosting Community, that is probably a really good site for us to go and find some of our target customers and to see what they are talking about and just to kind of get the pulse of the market.”Helpful Web Hosting Forum,” “Domain Forums,” “windows server,” as you can see, there are just tons of them, and this is just on the first page. So imagine if we click to the second page of results, there are just more forums and more forums. Now, most markets are like this. Most markets where it’s any kind of subject matter that people are passionate about or really interested in or just involved with, they are finding places on line to talk to others that are also interested in the same topic or have the same type of problems, so on and so forth. So forums are usually all over the internet for most markets.

Depending on your niche, you may find a market where there are no discussion forums, where it is something that people are not really talking about, and that is okay. It does not mean that your marketing is going to fail, it does not mean that you can not be successful with this course, it just means that you will  be missing that little piece. But for most markets, you are going to find these communities and these discussion forms where your market is hanging out.

In the case that you can not find discussion forums or you can not find kind of, you know, many answers to some of these questions that you are going to be doing with some of these exercises that I am giving you, these action steps, oftentimes it is necessary to broaden your market. You know, with hosting, I kind of briefly talked about before, that hosting is actually a subset of a larger market, which would be kind of Web Designing or things related to people that own internet presence because typically hosting. So if I could not find any hosting forums then my next searches would be kind of the next step up the ladder, I will search for kind of Web Space forums and I will probably find that somewhere within that community there’s a subset talking about hosting.

So that is it. Those are some quick tricks so you can find discussion forums in your market, and you could just replace those searches with, in this example, “Hosting Message Boards,” “Hosting Discussions,” and some other words related to forums. But you will  also want to do “List of Market Forums.” You can also do “List of Message Boards” and then the topic, so on and so forth, but do that and you should find a bunch of forums in your market. If you don’t, remember, go up a level for whatever market your little market is a subset of and work yourself up the chain until you find out where some communities are where people are at least talking somewhat about your market.

And of all the things people have tried, and all the tests that search engine experts and other people have tested and tweaked and massaged and monitored, the title tag is consistently one of the most important factors for search engine optimization, and it does not seem like it is going to be going away, and it does not  seem like there is  any reason to, because the title of a web page on the internet really does have a lot to say about what it’s about and what it contains.

So the title tag is the most important thing. That is what we need to focus on first when it comes to optimizing any of our pages. The title tag itself should be about 65 characters in maximum length – that is kind of the range most people find that works well – 65 to 70. So that’s how long it needs to be, and the focus is on the title itself being the most important factor of the page.

Some people say that as long as you have your keyword phrase, that you are targeting to rank high for, kind of anywhere in the title it is ok. Well other experts have found that if you have the keyword title to start the tag that you’re better off. So there is evidence that shows it both ways, but I think more people in the SEO community really lean towards it having more weight if it is  in the beginning, because that’s kind of what’s scanned first when it come to a certain type of process from a computer that’s trying to determine relevance of something.

And so whatever the keyword is that you’re targeting for your title, start with it. And the other great thing is to include your brand name, the name of your site, your company, anything specific to kind of your business and your site, towards the back-end of your title.

Example of Title Tag:  Best Web Designing Company | Web Art Pakistan

Here’s kind of an example of what it can look like: ‘Best Web Designing Company’, and then at the end you have your company name, I just made that up: ‘Web Art Pakistan’ – that may be actually a real company – wasn’t intending to talk about anyone in particular.

But notice the little vertical bar between the keyword area and the brand or the company. It’s a funny little character but it is called a pipe. A lot of SEO folks have found that that seems to work really well and it’s a good divider between the keywords and a site name, that somehow the search engine spiders and the process of how Google ranks pages can kind of determine with that pipe that that a separation of ideas or concept.

Don not asks me how it works, but people have found that it works, so we are going to go with what works. I have used it – it works fine, and so you should use it too,

Here is basically what L.S.I. means. It is just related words to whatever keyword that you are using or optimizing for, or it is just related to a certain keyword, so for example, let is take web hosting. Hosting, Windows Hosting, cheap Hosting, web Hosting services, all those words are other keywords that are related to Hosting because they contain the word, gardening, and that is not what L.S.I. is. I am just giving you a brief comparison with something different to make my point.

What L.S.I. is, is its related, themed words, so if you use the example of Web Hosting, L.S.I. words would be bandwidth, Windows, server, lynx, web space, etc.

Its other words that are not that word, but are thematically, as they say, related. It is a similar theme. Now why this is important is because Google uses some very sophistic, super secret, ninja formula, science, engineering whatever, stuff, magic in their master formula to rank pages in their search engine result, and one of the elements of that algorithm that of course nobody knows, otherwise it would just get spammed the death, and the results pages would not have relevant things when you search for stuff, and that would, of course, stop people from using Google, and they would be out of business.

One of those elements is L.S.I., so if you know anything about the history of internet marketing, if you have been around the internet for a while, then you probably know that five, six, eight years ago even, you could create a page, and you could put hosting tools in many different places on that page, cheap hosting, hosting tools, windows hosting, free hosting and it would not matter what the other words were.